Drayden – An Insurance Brokerage Servicing the Edmonton Capital Region

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Servicing the Edmonton Capital Region

Mission Statement
Drayden is dedicated to providing clients with asset protection / management solutions and registry services through professional staff while realizing sustained growth and profitability.

Who we are: Company Profile
Drayden is an Independent Insurance Brokerage with eight branches in Edmonton and area. Founded in 1965, our company represents many leading Canadian and International Insurance Companies. This enables our brokers to thoroughly shop the insurance marketplace and offer choice and a wide range of products and terms to our policyholders.

Drayden has a very strong commitment to its customers. Our Company President, Brian Nielsen, continues to support our founder’s philosophy, in that, “we take pride in our good reputation which has been earned over many years by treating our customers with honesty, fairness and by providing them with consistent quality service.”

Drayden is owned by Albertans and employs over 140 people who handle the insurance and registry requirements of approximately 30,000 customers. We are well known insurance brokerage in Edmonton, our locations offer the ability to satisfy our clients’ General Insurance needs for Automobile, Home, Commercial and Farm. We also offer Financial Service Products through our Financial Specialists, including Life, Disability, Critical Illness, Group Benefits, as well as Investment Products.

Drayden is an Authorized Agent for Alberta Registries at the branches in St. Albert, Morinville, Spruce Grove and Westlock. Registry services are also available in our Leduc branch. In these locations, we can provide our customers with Vehicle Registrations, Licensing, Corporate Registries, Vital Statistics, Land Title Services, plus more!

Drayden is a member of the Independent Insurance Brokers Association of Alberta. We enthusiastically promote the professional insurance education of our employees, many of whom hold Professional Designations.

Drayden is focused on investing in long-term growth and will continue in its role as a prominent Independent Insurance Brokerage in the Province of Alberta.

What we stand for
Drayden Insurance Ltd. upholds the highest standards of business ethics and we have the utmost respect for our customers and employees alike. We stand for the following principles:

  • Our roots are “small town” Alberta and our “down to earth” values reflect this.
  • We act with integrity, honesty and professionalism, which we demonstrate day to day in our business activities.
  • We treat personal information with the utmost confidence and use it only for Drayden business. We respect the privacy of our customers and employees.
  • We treat our customers and colleagues with respect and fairness. We do not tolerate discrimination or harassment of any nature.
  • We are positive thinking people and recognize that obstacles to success are simply challenges to be overcome.
  • We invest heavily in both our employees and in technology so we can best serve our customers’ needs.
  • We are always in search of “new best ways” to ensure we continue on a pathway of improvement.
  • We ardently support our local communities. We also strive to reciprocate the support others afford us.
  • We exercise great care in using our earth’s resources as we realize they are finite.